Saving Time and Money — Effectively Promoting Your Business on Different Social Media Platforms

Written By Rebecca Peaire

Promoting your small business can feel overwhelming, especially when you're juggling multiple tasks on a limited budget. However, with the right strategy, you can maximize your reach without spending too much time or money. In this guide, we’ll walk you through how to effectively promote your business on different social media platforms while keeping your messaging consistent.

Not all social media platforms are created equal, so understanding each platform’s purpose can help you tailor your content more effectively. Here are three popular platforms most businesses utilize.

  1. Facebook - Build Community & Engagement

    • create groups of shared interest

    • engaging and community-driven

    • friendly yet informative tone

  2. Instagram - Visual Storytelling at Its Best

    • high-quality photos and video

    • let your visuals do the talking

  3. LinkedIn - Establish Authority & Build Professional Network

    • show your business’ expertise in your subject area

    • connect with other businesses and potential partners

    • share professional updates

While you should tailor your content for each platform, you don’t have to start from scratch every time.

 
 

Let’s say you took this photo of your VP of Marketing at a conference talking about how to promote businesses with a limited budget. You can use the same photo to save time but diversify the content per platform.

  1. Facebook

    Vice President of Marketing Susan Smith just took the stage at NonProfitCon to talk about how to promote your business on a limited budget. Missed it? Here are some key takeaways:

    • Use testimonials & case studies for past clients and share the stories on social media and on your website

    • Personalize emails for nonprofit executives vs. small organizations

    • Attend virtual and local events to grow your network

  2. Instagram

    Vice President of Marketing Susan Smith just wrapped up an incredible session on promoting your business with a limited budget. Check out all the photos from her session at @nonprofitcon

  3. LinkedIn

    It was great seeing Vice President of Marketing Susan Smith at NonProfitCon today! At the conference Susan said, “share positive experiences from former customers so new customers recognize that you’re an expert in your craft.” Have testimonials helped you grow your business? Comment below!

Want to boost your social media engagement without spending extra on advertising?

Try to reach people more organically by creating and scheduling posts when people are most engaged with your content. According to SproutSocial, most social media platforms see the most engagement during the middle of the week, but rarely ever on weekends. Peak engagement varies by platform:

  1. Facebook and LinkedIn: mid-mornings on weekdays

  2. Instagram: Weekdays between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays extending to 4 p.m.

However, this doesn’t remain true for every business. Check your business’ social media analytics to see when your audience is most active and adjust your post schedule accordingly.

If you have room in your marketing budget, consider investing in a tool like Hootsuite, which allows you to:

✔ Schedule posts at optimal times to maximize engagement

✔ Plan content months in advance, saving you time and effort

✔ Customize posts for different platforms to ensure better audience targeting

By using scheduling tools and adapting your content for each platform, you’ll increase visibility, save time, and optimize engagement without extra ad spend.

Rebecca Peaire